FAST FOOD CAN BE SCARY

 …But for Burger King's Halloween, we kicked it up a notch. With eyebrow-raising LTOs like the Nightmare King, Scary Black Cherry Frozen Fanta, and a Bride of Frankenstein Sundae, the whole initiative quickly went viral. We even dressed up the Miami Flagship location for a “hall of horrors” PR stunt, inspired by Dr. Frankenstein’s lab!

Want to see some of the fun come to life? Check out the burger, the frozen drink and the sundae on Burger King’s Instagram.

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Features: AdWeek, BuzzFeed and more.

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Art direction, Illustration, Experiential design