eBizDocs is a document management solutions provider located in Upstate New York. In 2017 I was contracted to oversee the creative development and design direction for a new corporate identity and website.  The idea was to achieve a more contemporary and tech-savvy look, while also representing the rich, 20 year company history and core values. 

 

The brand icon represents a stack of paper, which highlights the company's original service portfolio. It also doubles as a bar graph rotated at a 45 degree angle, which communicates upward trajectory, positive results, success and ROI. Lastly, the icon contains the letter E, which is a subtle salute to the original eBizDocs brand icon (A simple, lowercase "e" in Times New Roman).

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Once the brand icon was established, the symbolism and fresh aesthetic carried easily and seamlessly through to all printed materials, as well as corporate office interiors and the UX design for their new corporate website.