Once the FYE brand transformation was up and running in several prototype locations, the need for some kind of centralized how-to document became very real, very quickly. I was tasked with developing a short and sweet set of guidelines that would clue people into the new brand strategy.

 

And guys... If nerding out over style guides is wrong, I don't want to be right.

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Want to see photos of the rebrand IRL? Click here.