Q-Biz is an award-winning pop up BBQ stand and catering company. It's headquartered in New York City, but has been making mouths water at festivals and events all over the United States BBQ circuit since 2013.

 

In the fall of 2017 I was asked to design a new identity system, in preparation for a 2018 focus shift to the catering side of things. The identity system will serve as the starting point for a new website, as well as all future digital and printed company collateral.

 

Q-Biz was looking to achieve a more elevated, sophisticated style. They wanted to appeal to the catering audience, but also maintain the rugged, quirky charm of the eatery and traditional KCBS BBQ cooking style. 

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