If you've ever been to a Tim Horton's, you're probably familiar with TimBits! For a 2018 holiday stunt, we decided to put a festive spin on the tiny donut morsels, and SnowBits were born! These were extremely limited-run oversized powdered sugar donut holes that looked like snowballs. They were sold in pairs and customers were encouraged to "share the holiday love." We developed this from idea conception through to packaging, photography, launch, social, etc... it was a super fun project and it got a ton of organic, viral attention online, appearing on major outlets like Business Wire and Delish.

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Watch it come to life on the Tim Horton's Instagram page!

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Art direction, Packaging